Five kids mid-stride on a sun-drenched sidewalk, backpacks bouncing, golden hour light catching their outfits
New Arrivals
Fall '26 is here
Back to School 2026

First Day.
Every Day.

Outfits that make the hallway feel like a runway — for kids who show up looking intentional without looking like they tried.

Collection 01

The Hallway
Edit.

Everyday fits that hit different. From first bell to last locker visit — these are the pieces your kid will actually reach for.

Shop the Collection
Young girl wearing a modern plaid jumper in navy and cream tones, standing confidently
Staff Pick

Plaid Jumper

Modern cut, classic grid

$52
Teen in a bold graphic tee featuring a stylized pencil illustration, paired with khaki shorts
New

Graphic Tee — #2 Pencil

Streetwear-adjacent stationery

$28
Child in rust-colored corduroy overalls, apple embroidery on the bib pocket
Best Seller

Corduroy Overalls

Rust. Obviously.

$64
Teen wearing a navy and peach varsity stripe tee, casual weekend energy
Essentials

Varsity Stripe Tee

The reliable one

$32
Close-up of warm corduroy fabric texture in rust orange

Fabric Detail

Corduroy Ridge

Every ridge a little louder than the last.

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Collection 02

Spirit Week
Starters.

Costume-grade energy for pep rallies, theme days, and the PTA booth at the fall festival. Panic-buying approved.

Shop Spirit Week
Kids in vibrant school-color spirit wear, face paint, waving pennants at a pep rally
Spirit Week

Rally Royale

School colors. Costume-grade drama.

$45
Teen in bright neon retro-inspired outfit perfect for Decades Day spirit week
Costume

Neon Decades Day

Decades Day never looked this now

$38
Two teens in matching outfits for Twin Day, laughing together in matching plaid sets
Twin Day

Twin Day Duo Set

For when your bestie texts at midnight

$56 / pair
Stack of colorful class-color spirit tees ready for bulk ordering
Bulk Ready

Class Color Tee

Freshman yellow. Senior gold.

$24
Close-up of glitter thread embroidery along a fabric hem

Fabric Detail

Glitter Thread Hem

Because the pep rally starts before you even get to the gym.

Collection 03

The After-School
Drop.

Transitional layers for the golden hour between school and sleep. Cozy without looking like they gave up.

Shop After-School Drop
Teen wearing an oversized sherpa zip-up in oatmeal, lounging after school with a backpack nearby
Cozy Layer

Sherpa Zip-Up

The one they'll wear every single day

$58
Kids in matching dusty rose fleece jogger sets, relaxed after-school energy
Set

Fleece Jogger Set

From homework to hang-out

$72
Child in a soft plum hoodie with an embroidered apple on the chest, smiling
Signature

Embroidered Hoodie

Apple on the chest. Always.

$48

What moms are saying at 11 p.m.

My daughter wore the Sherpa zip-up three days in a row. I had to pry it off for washing.

RO

Renata Okafor

Mom of two, Brooklyn

The graphic tees are the only ones Marcus picks himself. That pencil one? He calls it 'fire.'

DV

Desiree Villanueva

PTA co-chair, Austin TX

Ordered the twin day set at midnight. Arrived Thursday. Wore it Friday. The photos were incredible.

PM

Priya Mehta

Mom, Fremont CA

Back to School 2026

The whole year is still
a blank page.

Three capsule collections. Every look styled end-to-end. Shop the fits that make the first day feel like it matters.

3

Capsule Collections

40+

Styled Looks

K–12

All Ages

Fall '26 — 3 collections, 40+ looks

Browse All Back to School